A weeklong nationwide boycott, starting on April 7, targets Walmart and is organized by People's Union USA. Here's why people have joined the boycott.

In response to Walmart rolling back DEI initiatives, some consumers have chosen to boycott the chain. The latest boycott takes place during a 40-day spending freeze on Target and joins other actions planned throughout the year.

America's largest retailer is relatively insulated from protests due to combination of geography, timing and deft corporate messaging.