It seems the age of the plushie is upon us, with a new breed of mature buyers behind a spike in soft-toy sales. But the big ...

Plush sales grew over the Covid-19 pandemic, and in 2024, 21% of plush toys were sold to adults over 18, according to Juli ...

Plush sales grew over the Covid-19 pandemic, and in 2024, 21% of plush toys were sold to adults over 18 ... Some stuffed animals are even weighted to provide a little extra pressure when you ...

A growing number of adults are snuggling up with their favourite stuffed toys at night, not just as a quirky habit, but as a ...

"There is some research showing that weighted blankets ... and in 2024, 21% of plush toys were sold to adults over 18, according to Juli Lennett, U.S. toys industry adviser at Circana, a ...

Adults are the world's fastest-growing group of toy buyers. In the US alone, they're spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls ...