Brand names for companies and products are sometimes developed by professional 'namers.' Rob Meyerson, a brand consultant, spoke with ten professional namers about how they come up with brand names.

Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and ...

What exactly are these store-brand (or private-label) products? Where can you find them and, even more importantly, how do ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...