来自MSN25 天
Marketing is Business. Nedbank IMC 2025 talks bottom line
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth.Dale HeferKhensani NobandaDigital advertising has ...
Warc2 年
Client Perceptions of Integrated Marketing Communications
New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...
Bizcommunity26 天
Marketing is Business. Nedbank IMC 2025 talks bottom line
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth. Digital advertising has grown exponentially, and ...
mccormick.northwestern.edu5 年
MSIT 451: Marketing Strategy and Analysis
Specifically this course will examine five strategy questions: What is Strategy overall? What is Corporate and Business Strategy? What is Marketing Strategy? What is Integrated Marketing ...