From storytelling to artificial intelligence (AI), customer journey mapping and beyond, we'll dissect the most important marketing trends and how to strategically apply them to your integrated ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth. Digital advertising has grown exponentially, and ...

A seasoned integrated marketing communications (IMC) expert and the Founder of Modion Communications, Odion Aleobua,has emphasised the need for a robust Integrated Marketing Communications (IMC) ...