Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth. Digital advertising has grown exponentially, and ...

From storytelling to artificial intelligence (AI), customer journey mapping and beyond, we'll dissect the most important marketing trends and how to strategically apply them to your integrated ...

Why then does marketing still often get relegated to the wings instead of taking centre stage as a key driver of profit? As Dale Hefer, IMC CEO says “It is marketers that have the power to ...