The most important asset in any acquisition is the brand. Take a lesson from this British high street chain’s exit.

Biotechnology companies can use “value-chain analysis” to create processes for maximizing the value of their intellectual property portfolios, say Bill Barrett and Dave Crawford. Every ...

Samunnati's FPO Partnership Model transforms agri value chains, empowering FPOs with market access, capacity building, and ...

But in B2B sales and marketing, value isn’t a spectrum. It’s a concrete number dictated by what customers are willing to pay. If leadership teams don’t have a clear grasp of this number ...

"The purpose of B2B marketing is to attract and retain profitable customers." To achieve that purpose, it's critical to understand what motivates customers to buy your products and services. The third ...