Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

Sales and marketing are dynamic fields where success is often determined by more than just the technical skills and ...

However, with regard to training and consistent career development and support, there is considerable discrepancy between the two departments. Companies spend millions of dollars on Sales training and ...