Even if you’re not writing a new executive hire press release, you can create interest by connecting the hire to larger market or industry trends. For example, if you’re hiring a ...

Press releases are used to communicate content for stories to ... because it enables a newspaper to write their article about a report, but not publish it until the report is freely available. Another ...

Following similar examples within the same industry as ... It’s crucial to keep in mind the key to successful press release writing: Telling your audience why they should care.

Marketers and public relations professionals can find plenty of advice on how to write a press release, but rarely is that advice directly from the journalists that press releases attempt to engage.

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...