For a while, ownership of a Jaguar sedan in the US did not require clarification—there was really only one of them. But you had a choice of three pronunciations of the name Jaguar, with Jag-wire ...
Jaguar found this out with its first comprehensive re-design of the XJ6 since the model debuted in the 1960s. The XJ40 was, like the Series III E-Type, badly trolled by the critics of the day.