Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes. The lighthearted advertisement shows the tennis legend and Elmo ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

Swiss tennis legend Roger Federer has posted another hilarious video with Elmo, the beloved Muppets character on the long-running American children's television show "Sesame Street." The ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street’s Elmo. According to the Swiss athletic brand, the new spot shows ...

The ad follows On's recent video from the Super Bowl, in which Elmo questioned On minority owner Roger Federer about how to say “On”—or is it QC? The latest video is called “Soft Wins With ...

More from Footwear News Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad Lloyd Shoes Launches Rebrand Under New Ownership On said that it teamed up with filmmaker Daniel Wolfe to ...

On Holding reported fourth-quarter sales and profit above Wall Street estimates on Tuesday as its brand awareness initiatives helped drive strong holiday demand for its shoes and sportswear offerings.

Super Bowl Sunday is football's biggest day—and this year, tennis shared the spotlight. Serena Williams joined Kendrick Lamar’s Halftime Show, becoming one the of most talked-about happenings ...

On Holding reported fourth-quarter sales and profit above Wall Street estimates on Tuesday, on strong holiday-driven demand for its shoes and sportswear offerings, helped by brand awareness ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ...

With SOFT WINS, On has created a campaign featuring Sesame Street's Elmo that aims to inspire runners with the idea that a softer, more balanced approach can be just as powerful—whether that's ...