Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Southeast Asia, in collaboration with Heckler, has launched an inspiring four-part film series highlighting those that drive ...

Manchester United's Ambitious £2 Billion Stadium Plan and Adidas' Fresh Partnership with Liverpool: A New Era in Sports Business ...

The proposed stadium is not just an architectural marvel; it is projected to significantly contribute to the UK economy, adding approximately £7.3 billion each year. This initiative is expected to ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...

Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner from Nike from the beginning of August. A ‘multi-year deal’ was ...