Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

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Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...