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18 分钟
Advertisers want independent verification in OOH
As advertisers increase their spend in the OOH industry, they increase their demand for independent verification. Similarly, ...
1 小时
Is being the ‘underdog’ enough for Under Armour to arm itself against Nike & Adidas?
Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...
Opinion
3 小时
Opinion
Can curation provide a green solution to third-party cookie woes?
Privacy and sustainability are leading consumer concerns. Josh Beckwith of Sojern breaks down why curation should be ...
28 分钟
Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the strategy
Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.
10 小时
Ad of the Day: Javier Bardem takes a break from being evil in Uber Eats spot
The work from Mother in London was directed by David Shane and sees Bardem let his hair down instead of worrying about ‘world ...
2 天
Agencies to Watch 2025 part 5: featuring Droga5, Uncommon and Wavemaker
Bosch’s ‘#LikeABosch’: Last summer, Bosch named Droga5 its US Agency of Record, tasked with ambitiously expanding Bosch’s ...
2 天
Guinness asks football fans to ‘transfer their pint’ on deadline day
The work from ad agency VML will run in Ireland and give drinkers the opportunity to swap old glasswear for new.
Opinion
2 天
Opinion
How misinformation threatens to smother the most innovative brands
If innovative brands don’t better tell their stories, they may never grow, nor will their products, some of which may do a ...
2 天
After a decade, Verizon’s ‘Test Man’ calls again – this time, from space
The iconic “Can you hear me now?” guy returns after a decade-long hiatus –this time, reaching beyond Earth’s limits.
2 天
Cadbury bars riff off of ‘Made to Share’ idea in limited-edition campaign
Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...
2 天
Experts share what brands can learn from the American Airlines Flight 5342 tragedy
In the wake of a mid-air collision that claimed 67 lives on Wednesday, crisis communications and emergency management experts ...
2 天
What marketers can learn from Trump
Love him or hate him, Donald Trump understands that there’s a new media playbook for earning attention and trust and ...
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