The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Ad spend against news content is in decline across channels. Despite high audience interest, serious news stories are frequently unmonetised due to blunt keyword blocklists deployed by brands ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Telekom's "Tuning" campaign in Hungary aims to inspire positive change and encourage healthy habits through personalised recognition of amateur athletes participating in the Vivicittá running event.

Our expectation with this campaign is to encourage more fathers to spend additional time with their newborns, thereby sharing child-rearing responsibilities with women and reducing a series of ...

Amazon's ad revenue surged 19% year on year to $14.3bn, driven by AI tools like Rufus and Amelia, as well as Prime Big Deal Days. Walmart's Q3 earnings revealed e-commerce growth of 22% and a 26% rise ...

Identifies what sustainability messaging looks like in different regions, which categories are most active in sustainability, and showcases some of the winning work from the Effectiveness 100 rankings ...