Therein lies the evolution of social. Though different ways to approach segmentation exist, this post will focus on three levels of dissection from which a brand can gain huge insight in researching a ...

That's the finding of the 2012 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center. Toyota, Ford, Honda, and Chevrolet, which have been perennial leaders in the ...

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...