She showed how she dapples the pen on her cheek and nose areas and blends the fake freckles in. The top comments were all by people who said they were profoundly "confused" and by this new trend.

A good freckle pen will have a soft, lightweight tip to help you effortlessly apply fake freckles to your face. You'll want to make sure the shade is complimentary to your skin tone to create ...

“It’s my freckles,” she whispered. “They’re fake!” The more I looked I realised ... can be used with pretty much any faux freckle pen. First of all do all of your make-up like usual ...

Of course, you can place your freckles wherever you’d like; across the entire face, down the neck or on your collarbone and décolleté area. Using your fingers, rather than a liquid pen ...

Eilish reaches for Revlon's ColorStay Semi-Permanent Brow Ink and dots a handful of fake freckles along her nose and cheekbones, then blends them in gently with her fingertips. Once she's done ...