Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

In other words, it refers to the business marketing plan that effectively emphasizes and demonstrates what your brand is and the expertise you want to deliver to your target audience and industry.

Access of our Small Business Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today Most ...

Your business needs to find a ... producers and their assistants, content marketing can become pricey, depending on whether you’re looking at a small or large operation. Content marketing ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

These are the cornerstones of a marketing plan that brings sustainable success, which I delve into in my new book, Market Your Business – Your DIY Guide to Marketing, available now. Market Your ...

On Black Friday and Small Business Saturday, she offered a free gift with purchase and then for the rest of the holiday season is offering free gift wrapping and cards. She also extends her hours ...

For small business owners ... like market research and a business plan, and post-opening expenses, such as marketing and employee salaries. Every business has unique costs, but common expenses ...

To attract and keep talented employees, it can be a smart move to add a 401(k) plan to your small business. As a result of the SECURE Act, which was passed in 2019, there are now more ...