Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

designs created with Firefly will contain metadata that indicates it was created in part (or whole) by generative AI. Personally, I’m impressed with the length Adobe has gone to be transparent ...

Transparent AI through content credentials Like all Adobe AI innovations, Firefly was developed according to our AI Ethics principles of transparency, responsibility, and accountability.