Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

Eric Enge is President of Pilot Holding. Previously, Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018.

SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.

Search Engine Land » Analytics & conversion » Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats Opinions expressed in this article are those of the sponsor. Search Engine Land ...