HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

Articles written by Premkumar Iyer ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...