Explore the balance between authenticity and AI in marketing. Understand how AI can complement human creativity while preserving real, human connection in your strategies.

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Most Americans say they do not think the government should punish companies for political stances, and they also say tech ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

If you live in the world of marketing, you've likely wanted to find someone's contact information but had no idea where to start looking. Whether you're trying to cold-call a lead, pitch an investor, ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...