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Marketing Week
5 年
Marketing Analysis
In-depth features, interviews and insights into marketing's biggest issues.
Marketing Week
2 天
Channel 4 and Lloyds award four black-owned businesses £600k in TV advertising space
As part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, ...
Marketing Week
2 天
Adam&EveDDB, VCCP and Mother win at Oystercatchers Awards
Adam&eveDDB, Uncommon, VCCP and Mother were among the agencies celebrated at the Oystercatchers Awards 24 in a ceremony ...
Marketing Week
2 天
Starbucks’ brand focus and making growth happen: Your Marketing Week
From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities ...
Marketing Week
2 天
Brands need to put in the work to go after copycat products, says Thatchers lawyer
Thomas Chartres-Moore heads up the legal team that won on behalf of Thatchers against Aldi last week. While the ruling is ...
Marketing Week
2 天
‘We like to be bold’: One brand’s journey from TikTok virality to Dragons’ Den
Having already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its ...
Marketing Week
4 天
Starbucks almost doubles marketing spend to ‘restore confidence’ in the brand
Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...
Marketing Week
3 天
Digital formats and AI adoption fuel 9.7% growth in UK ad spend
According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...
Marketing Week
3 天
2025 is the year we embrace the superpower of working mums
Progressive brands are rejecting outdated notions and embracing the resilience, emotional intelligence and problem solving ...
Marketing Week
4 天
Direct Line recruiting for top marketer as Samuel Day departs
The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle ...
Marketing Week
6 天
It’s normal to feel doubt in your marketing strategy – but hold the course
Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...
Marketing Week
11 天
Trust in advertising increases, driven by young people
Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.
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