Digital mediums have played a key role in laying the foundation of Meesho. By emphasising affordability and creating a space ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

Meta is facing backlash after users, including celebrities, accuse the platform of automatically refollowing official Trump ...

Menon is a an industry professional with experience across agencies including CsDirekt, Salt and George P. Johnson.

The Advertising Club received 1,152 entries from 75 agencies, with 486 jury members judging in Mumbai, Delhi, and Bangalore.

Emily Del Greco is set to join GroupM as global COO while Adam Gerhart, Toby Jenner, and Mark Patterson take on new ...

The ad playfully showcases how pickleball fever can transform everyday spaces into makeshift courts, capturing the sport’s accessibility and universal appeal.

AI won't replace human creativity, nearly 70% of consumers seek to own less, and 68% of Gen Z pursue agency and optimism in ...

The League will debut on January 24, 2025, on Sony Sports Ten 2 channels. With this partnership, Sony Sports Network aims to ...

In an effort to amplify the number of women in the A&M industry, ICW in partnership with D&AD and the DDB Mudra Group is ...

As one of her first duties as APAC CEO, Chhaya will oversee the launch of Hearts & Science’s operations in Malaysia and ...