Accenture Interactive has been on a tear. Just today, the advertising wing of the global consulting giant announced it was buying Droga5, the independent creative agency. It follows a year of ...

Accenture Interactive's Pat Connolly notes that privately, many leaders concede that innovation is simply one of those disciplines that can't be held to the same standards as the rest of the business.

Accenture Interactive's deal to acquire creative agency Droga5 is more than it might seem on the surface, say the executives behind the merger. The planned acquisition, which Accenture Interactive ...

Accenture Interactive, a marketing-focused arm of consulting firm Accenture, believes it is building a different type of agency than the legacy models that pervade the industry. Brian Whipple, the ...

Stacked with former execs from Ogilvy, Accenture Song, Disney Studios, and Goodby, Silverstein & Partners, The Intangibles is like the Avengers of marketing consultancies. Last fall, Will Ferrell sang ...

What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we'll dive into what intelligent ...

Accenture Song was formerly known as Accenture Interactive. Romp is known for its creative talent and services across branding and marketing projects and boasts strong local knowledge and ...

The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics. “Kaplan delivers well-regarded personalized ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that ...