Retailers are seizing the moment, using transaction data to transform advertising and put the power of precision targeting ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.

At the Adobe Max Creativity Conference in London on Thursday, the company announced that it had released its Content ...

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) announced all-new capabilities in Adobe Express for ...

Three stocks that look like absolute bargains right now are Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), Taiwan Semiconductor ...

The move aims to help NIMF create a seamless omnichannel and personalized content experience for investors across digital ...

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

The most scalable advertising strategies don't rely on a single channel—they create integrated ecosystems where each platform reinforces the others. Effective cross-channel promotion methods follow ...

We know very little about what data Australia's political parties are using this election. We do know, however, just how much it's worth to them.

The ongoing antitrust trial reveals Google is using its old search playbook to dominate in AI, a potentially disastrous ...