Why Aflac’s CEO chose the duck (even though it made him very nervous)
The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the ...
Warc6y
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...