In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

In a report released today, Brandon Nispel from KeyBanc maintained a Sell rating on Apple (AAPL – Research Report). The company’s shares closed ...

In a report released today, David Vogt from UBS maintained a Hold rating on Apple (AAPL – Research Report), with a price target of $236.00. The ...

New Apple Intelligence features are coming soon in iOS 18.4, here are seven features and changes to expect in the next big iPhone update.

Apple® today announced financial results for its fiscal 2025 first quarter ended December 28, 2024. The Company posted quarterly revenue of $124.3 bil ...

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

If you think about it, most of these products are cheaper than checking a bag — I hope that's all the justification you need.

Director, Investor Relations Good afternoon, and welcome to the Apple Q1 fiscal year 2025 earnings conference call. My name is Suhasini Chandramouli, Director of investor relations. Today's call is ...