Amazon continues to infuse AI into its shopping tools to encourage customers ... at creating a more personalized and conversational search experience. With the new feature, customers can enter ...

To find these products, consumers search for branded items in the search bar in the Amazon Shopping app, they’ll see relevant results from Amazon and third-party sellers in the store.

These are all “AI” features in that they rely on LLM-based technology to summarize review text, to layer a chat interface on top of search, and to, as Amazon ... in online shopping, in part ...