The demand for affordable beverages priced at Rs 10 is surging in India. Companies like Amul, Reliance, Parle Agro, and Coca-Cola are introducing new products to compete in this growing segment.

Amul Milk Price Cut: Dairy brand Amul announced on Friday a price reduction of Re 1 (one paisa) on its Amul Gold and Amul Taaza milk packs, as well as on the 1 kg pack of Amul Tea Special.