Apple remained the most valuable brand, growing its valuation by 11% to $574.5 billion in 2024. Except for 2023, when it ...

Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values ...

Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

"Your branding sounds a lot like Apple. Aren't you just following them?" one audience member said at the briefing, Bloomberg's Brody Ford reported on Monday. Ever since the iPhone 11 was ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI ...

this being Apple, it simply failed to appreciate the importance of the gaming market) but other, arguably more successful headsets focus on that area more than any other, in terms of branding ...

Instead, Dell will adopt a simplified branding strategy centered around its name ... and black, evoking Apple’s signature style. Alongside the logo, Dell is overhauling its design language ...