A corporate branding strategy aligns all those marbles to roll in harmony ... Two little words: brand equity. This bad boy is the gold-plated apple that shines brighter than any product or service.

Apple's (NASDAQ:AAPL) manufacturing strategy and any updates regarding the rollout of its more advanced Apple Intelligence features will be under scrutiny when the company releases its second ...

Representative image Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? Doubts blew out into the open when one of the company's closest observers ...

Apple's branding strategy emphasises minimalistic design and intuitive use, appealing not just to functional needs but also to consumers' aesthetic and experiential desires. Similarly, Nike utilises ...

Despite mixed reviews, Apples iPhone 16e outsold the iPhone SE 2022, with plans for the iPhone 17e already underway.

Big Tech firms walked back some metaverse projects in 2024, but haven't given up on the concept. Apple is rumored to be ...

Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? Doubts blew out into the open when one of the company's closest observers, tech analyst John ...

Apple will begin analysing data on customers’ devices in a bid to improve its artificial intelligence platform, a move designed to safeguard user information while still helping it catch up with AI ...

Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? Doubts blew out into the open when one of the company's closest observers, tech analyst John ...

Apple is reportedly preparing to launch the iPhone 17e, the successor to the iPhone 16e, with trial production already ...