This type of audience segmentation requires studying the customer journey—the path people take ... Examples include cosplay enthusiasts, sports fan groups, or fans of specific singers or actors.

Despite advances in data, tools and technology, most B2B marketers across the Asia-Pacific region are failing at one of their ...

Surveys, focus groups, and social listening are valuable for marketers looking to progress ... personalisation technologies and finely-tuned audience segmentation. You get what you pay for in terms of ...

The Online Dating Services Market, valued at approximately USD 7.69 billion in 2021, is poised for significant growth over the forecast period of 2022-2029. With a projected healthy growth rate of ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

By identifying different user groups based on demographics, interests ... Look for a platform that offers a range of flexible segmentation options that enable you to effectively target your intended ...