Augmented Reality (AR) is a technology that overlays digital elements—such as images, sounds, or data—onto the physical environment in real time, usually through a smartphone, tablet, or AR glasses.

It’s the new reality. Now AR (augmented reality) is not just for the major academic center or hospital, it’s about to enter the ambulatory surgery center (ASC) setting. At least, that’s what a small ...

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

Physical marketing continues to prove its relevance when combined with innovative technology. One of the most exciting advancements in physical marketing is the integration of QR codes and augmented ...

Inspired Closets in Holland has launched Envision, an augmented reality-powered technology that allows customers to view potential closet solutions in their actual spaces before making a purchase. // ...

Enter Augmented Reality (AR)-a game-changer in how brands redefine their promises. Imagine directing your phone camera at a product and immediately viewing its carbon footprint and sourcing ...

Crowds gather daily to marvel at the otherworldly facade of Antoni Gaudí’s Casa Batlló, whose bone-like balusters and scaled ...

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Lili, one of the young people from Cardiff Youth Service who tested the augmented reality app, says it has a "calming effect" Therapy which uses virtual technology is being tested as a means of ...

Cardiff Youth Service, part of Cardiff council's education department, has helped to test and develop a mobile app which uses augmented reality (AR) as an intervention for anxiety and social ...