The B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best ...

Digital transformation in B2B e-commerce is redefining buyer behavior across industries. 73% of B2B buyers prefer to make ...

B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen ...

Today's B2B buyers are savvy, informed and expect a seamless online experience. In fact, according to a recent study by Forrester, 80% of B2B buyers now prefer to make purchases through digital ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

Nearly half of B2B marketers in India justify marketing spend to executives monthly, facing challenges with proving ROI.

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

But for B2B purchases, the funnel is much more complicated than this four-step life cycle indicates. The B2B marketing funnel ...

With a captive audience of over 100 million viewers, the Super Bowl offers a unique opportunity for B2B marketers to emotionally engage and entertain, build brand awareness, and p ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...