2. B2B purchases have long sales cycles While some consumer purchases have long sales cycles, they rarely extend to the lengths seen in B2B. We worked with a company that sold baggage handling ...

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

The B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best ...

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The post Why buying-group marketing beats ABM every time appeared first on MarTech ...

Digital transformation in B2B e-commerce is redefining buyer behavior across industries. 73% of B2B buyers prefer to make ...

B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

More than half of large B2B purchases are set to be processed through digital self-service channels according to global market research company Forrester. This has significant implications for the ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

Today's B2B brands have access to a wealth of data about their customers and prospects, including behavioral data, purchase history, and engagement patterns. That data is a goldmine for creating ...

The B2B E-Commerce Market is growing as businesses adopt digital platforms for streamlined procurement, enhanced efficiency, and global trade expansion.Pune, Feb. 18, 2025 (GLOBE NEWSWIRE) -- B2B ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...