The B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best ...

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

Digital transformation in B2B e-commerce is redefining buyer behavior across industries. 73% of B2B buyers prefer to make ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude ...

B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

2. B2B purchases have long sales cycles While some consumer purchases have long sales cycles, they rarely extend to the lengths seen in B2B. We worked with a company that sold baggage handling ...

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...

More than half of large B2B purchases are set to be processed through digital self-service channels according to global market research company Forrester. This has significant implications for the ...

Forrester predicted that in 2025 more than half of large B2B purchases will be processed through digital self-service channels. This will see transactions of $1million or greater being processed ...

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The post Why buying-group marketing beats ABM every time appeared first on MarTech ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Adding more complexity to the B2B sales cycle is the increasing variety and number of decision makers involved in today’s B2B technology purchases – many of whom have no technical expertise. Now, ...