Central Pacific Bank announced the promotion of John Tapper to serve as the new Senior Vice President and Director of ...

Marketing Analytics Africa (MAA) announces the return of its annual marketing conference scheduled to take place on May 24th, ...

As we move into 2025, businesses face an ever-changing landscape. The need for effective marketing strategies is ...

Instead of requiring a bridge bank strategy, the FDIC wants large banks to describe one or more potential resolution ...

Mashable Benelux is dé plek voor alles over games, films, series, comics en gadgets. De laatste reviews en al het nieuws over ...

THE banking industry is at a critical juncture in its marketing evolution. According to the “2024 Global Banking CMO Survey” by McKinsey & Co., a staggering 78 percent of banking marketing leaders ...

Traditional bank marketing strategies often rely on mass campaigns and generic customer segmentation. This can often lead to low engagement rates, inefficient resource allocation as well as reduced ...

The goal of this project is to investigate the performance of a bank’s term deposit marketing campaigns in order to surface actionable recommendations for resource allocation and improved conversion ...

In an age dominated by digital marketing strategies, the printed flyer remains a steadfast tool in the marketer's arsenal. Despite the prevalence of online campaigns, flyers offer unique benefits that ...

Orkhan Rzayev is a well-known entrepreneur in Azerbaijan’s digital marketing and gaming industries. As the founder of ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...