Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

I urged that in the current banking environment, strategic social communication has become an integral component of how banks ...

motusbank, the digital-only bank launched by Meridian Credit Union in Q2 2019, will shut down by early 2026. Meridian, which ...

Acting Chair Travis Hill's push for quick weekend bank sales signals a break from past crisis strategies — but some experts ...

"Epsilon Final Project": Predicting customer response in a bank marketing campaign using machine learning. In collaboration with Epsilon AI ...

The long build-up is seen in the Bank Nifty futures, where we have seen a 3 per cent (Prov) rise in open interest with it rising by 2.2 per cent. The short-term trend of the Index is positive as it is ...

In an era where generative AI is redefining the contours of modern business strategy, few professionals embody this ...

The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...