Everywhere baseball enthusiasts looked, they saw the logo Holman’s brother designed: a black bat, with a couple of white eyes and “Sam Bat” sprawled out in all-caps across the bottom.

As a Fantasy Baseball player, the first week of the season ... I'm open to the idea that this latest revolution in bat design might be more impactful than the axe handle or the hockey puck knob ...

As a result, the baseball industry and an astonishingly wide audience beyond it have taken an immense interest in the origins of this bat innovation and how it might impact the game moving forward.