Iryna Yadak, Head of Region at RISK, writes for SBC News to take a deep dive into the world of VIP client management ...

Market segmentation is the fancy marketer's term ... categories that fail to account for all the complexities of human behaviour. This should be taken into account when segmentation exercises ...

The European Commission is carrying out unannounced inspections at the premises of companies active in the non-alcoholic ...

Preetham Reddy Kaukuntla discusses how predictive analytics and AI-driven personalisation are reshaping job platforms, enhancing user engagement, and improving employer branding strategies ...

In addition to signal segmentation, SegPore includes a Gaussian Mixture Model approach to differentiate ... and the applicability of this tool on such data is not shown. We may expect similar ...

Improving enterprise cyber resilience entails the adoption of cyber insurance that further acts as a control mechanism for ...

Designed for students aiming to work in research, education, and industry in the life sciences sector. Specifically this MSc will provide you with an advanced understanding of current and emerging ...

Segmentation is a very essential part of the ... of your target prescribers but on their actual individual patterns of behaviour among other very critical assessment criteria.

Is your marketing mix ready? Discover key cross-media trends to inform your 2025 planning.

As the UK media hones in on a new targeted demographic, dubbed net zero dad, it could give businesses a way to understand ...

Sportsbook provider Amelco has integrated real-time affluence scoring technology from beBettor. Through beBettor’s data ...

Email marketing campaigns have been part of a marketeer's methods for years, and despite the growth of newer ways of ...