She used her alter ego, Sasha Fierce, to embrace this side of herself Beyoncé said she becomes a diva when she gets onstage to perform. She is a relatively reserved person in her daily life.

Beyoncé’s alter-ego Sasha Fierce was the persona she created whenever she was on stage. Fierce was more than just another name for the singer, however, and was a mechanism she used to cope with ...

Not for I Am… Sasha Fierce (which lost to Taylor Swift's Fearless), not for Beyoncé (which lost to ... But in the end, it was pretty dramatically different. Host Trevor Noah largely bypassed ...

It is her first victory in the category, despite having been previously nominated four times—for 2008’s I Am… Sasha Fierce, ...

Who won? Taylor Swift for “Fearless.” Beyoncé received her first album of the year Grammy nod for her third studio album, "I Am... Sasha Fierce" in 2010. The album came equipped with two ...

Beyoncé's Grammys curse is officially lifted. After being passed over on four separate occasions, the icon formerly known as ...

Some of her other certifications include 2x Platinum status for “Renaissance,” 4x Platinum for “Lemonade,” and 7x Platinum for “Sasha Fierce” and “Dangerously In Love.” Beyoncé ...

Sasha Fierce lost to Taylor Swift’s Fearless in 2010. Then Beyoncé’s self-titled album famously lost to Beck’s Morning Phase in 2015. That loss, specifically, prompted many fans to question ...