Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.

The Coca-Cola Company has adopted recycled plastic for all 20-ounce bottles of its trademark products, including Coca-Cola, ...

Diet Coke and Coke Zero are both sugar-free beverages produced by The Coca-Cola Company, but the two drinks definitely have their differences.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Coca-Cola Zero - ‘Coca-Cola Sin Azucar’ - has been growing steadily in Mexico; as well as across Latin America, where in FY2024 the brand saw double-digit growth. And with the beverage coming off a ...

Big Cola signs Official Regional Partnership with Manchester City, four-time consecutive Premier League champions, targeting to capture younger generation market with star-studded promotions. Big Cola ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next level ...

Manchester City has announced soft-drink brand BIG Cola as the club’s Official Carbonated Soft Drink Partner in Thailand and Indonesia. BIG Cola is a cola-flavoured carbonated soft drink produced and ...

So, what exactly is prebiotic soda? The main selling point for all of these products is that they contain an added boost of ...

Coca-Cola is arguably WPP’s flagship account, appointed by Coke to handle just about everything, including most global media, in 2021 via bespoke agency Open X. Publicis lost out to WPP in the 2021 ...

Costco is replacing Pepsi with Coca-Cola in its food courts starting July 2025. Fans are thrilled about the big change—here’s why.