I believe Big Data + Panel gives the industry the most accurate ... In November, Nielsen won approval for the use of first-party live streaming data from the media companies whose viewership it ...

This deluge of digital data is known as big data. Data is growing because it is increasingly being gathered by inexpensive and numerous information‐sensing, mobile devices and because the world ...

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...