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With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market. Prebiotic sodas are all the rage, and the Coca-Cola company is finally ...

Coke said Tuesday that it will launch a soda promoting digestive health, called Simply Pop, this month. Pepsi is formulating a version it aims to sell in the spring.

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...