Nicholas Rice's dog Khloe Jolie, a still from 'Bluey.' ...

Clicking on the small icon, I was greeted by the landing page for the television series Bluey, which follows the titular Blue Heeler puppy, who lives with her dad, mom and little sister Bingo.

Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission,” says Michaela Edgerley Stovicek ...