An influencer can be anyone,from a blogger to a celebrity, the infographic explains, but they must always have credibility and a niche. Influencers are generally compensated with money or samples.

Birks, Canada's leading fine jewellery brand, is strengthening its environmental commitment with the launch of the Birks ...

You’re now equipped with a no-nonsense B2B social media strategy. The next step is execution. Keep your strategy flexible – ...

In today's image-centred society, brand photography is not a luxury but a necessity. It can be the element that makes your brand hot or cold. However, what exactly is this type of photography, and why ...

Let's try and answer the question What is Brand Identity? In this definitive guide to branding, design and marketing. Need help from an Expert? What do you associate with names like Apple, Nike or ...

And 49% of Millennials say R&B/hip-hop improves the shopping experience, compared with just 19% of Baby Boomers who say so. Check out the infographic for more insights from the research: About the ...

The full impact of the newly announced tariffs on imports is still uncertain, but to help our readers sort through the mess, the Strategist will be keeping an eye on any brand announcements in ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

Go from text prompts to slide decks in minutes with CNET's guide on creating a PowerPoint presentation using artificial ...

BAI charges a 0.55% net ER and focuses on key AI players like Nvidia, Microsoft, Meta, and Amazon. See why I rate the fund a ...

Warheads has a new sour candy headed out that promises to be unlike anything else from the brand. The famously sour candy company recently unveiled a new lineup which it said to combine "the ...