The contains can clearly be seen as a three-pack of small carton drinks with Sainsbury's branding all over it ... regardless ...

Look into how companies like Lidl and Aldi use branding for what are essentially own-brand products. Investigate the diversification of supermarket own brands into different positions with their ...

Look into how companies like Lidl and Aldi use branding for what are essentially own-brand products. Investigate the diversification of supermarket own brands into different positions with their ...

Discount supermarket chain Aldi has been accused of misleading customers with chicken packaging similar to that of Marks & Spencer – which has signed up to an official set of welfare standards.