With an overwhelming array of brow products available— pencils, pens, pomades, gels, and more—it’s easy to feel lost in the ...

You’re shopping in a department store in Paris and Scarlett Johansson asks you what mascara you’re wearing. This is exactly ...

As someone who reviews and writes about products for a living, you would be right to assume that I've tried my fair share of ...

I'm a beauty editor and here are my recs for the Sephora Savings Event As a beauty editor, I spend lots of time browsing ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“As someone who only gets her brows done a few times a year, I wanted to test out a new ‘brow facial’ treatment to see if it ...

Once you have got a piercing at a desired place in the body – be it ears, nose, lips, belly button or anywhere else, it is ...

This eyebrow stencil kit, color-changing blush oil, and eyeliner guide wand are here for the glam queens who are still ...

THE countdown to warmer days and long holidays in the sun is officially on. Whether you’ll be jetting off for a sun-soaked ...