Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Super Bowl LIX, Sunday, February 9, 6:30/5:30c, FOX ...

Taylor Swift knows a thing or two about "style," especially when it comes to homes. Here's a look at all her properties.